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Arnhem city marketing projecting its identity on green and creative

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In the next few years, Arnhem wants to project its identity more as a green and creative city. This is written in the draft memorandum ‘City Marketing Policy’ drawn up by the Municipality of Arnhem. The new city marketing policy aims to bring city marketing more in line with Arnhem’s policy aims. The Made in Arnhem campaign will be continued and intensified.

Arnhem finds it important that the new city marketing policy is shared and supported by its economic and social partners. That is why Arnhem wants to follow the policy only after it is tested by key figures in the city, which will happen in the course of this year.

See also: www.madeinarnhem.nl

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