The brand

The five initiators are the Chamber of Commerce, Regional Tourist Board Arnhem-Nijmegen (RBT KAN), the Cityregion Arnhem Nijmegen, VNO NCW  region Arnhem Nijmegen and MKB Midden. A new brand and this web portal are the first steps in marketing our region. Cool Region does not replace city marketing but is a supplement to what already exists. Combining the new with established names will generate more clients. This is what we call ‘co-branding’.

Region marketing will reinforce our competitive strength:

Companies and visitors will focus more and more on the regional scale, which makes digital findability more important. With our image campaign we aim to draw more and wider attention to what our region can supply.

Attracting visitors and companies:

We want to attract:

• More (international) tourists and visitors of culture
• More (international) companies and investors
• More (international) students and knowledge workers
• More people who feel at home in this region

 
Brand marking, mark values and mark promise:

There is a gap between the image of the region as felt by outsiders and what we really are, our identity. The Arnhem Nijmegen region is not only a border region with many green areas and a rich history, but is also young and trendy; with many creative companies, the top of fashion, a strong clustering of health and wellness, excellent educational institutes, exciting architecture, and so forth. The core values that we want to spread are: "relaxed" (the people, the surroundings), "healthy" (the economy, nature) and “creative” (the entrepreneurs, and the training courses). In one word: Cool!

Continue reading about the web portal or the organisation