Introduction
The brand
To put the region firmly on the map and make the region digitally findable for visitors and companies from home and abroad! That is the aim of the image campaign for “Arnhem Nijmegen, Cool Region”.
The web portal
The web portal we are making is of course first-rate, but how can we make sure that this portal will reach the target groups?
The organisation
An increasing number of organisations both from non-profit as from profit sectors realises the advantages of a partnership.
ERDF Grant
The web portal www.coolregion.nl has partly been made possible by financial support from the European Regional Development Fund (ERDF). An amount of EUR 500,000 has been granted because the portal is strengthening the innovation climate of the City Region of Arnhem Nijmegen. The City Region of Arnhem Nijmegen has to contribute at least the same amount of money to co-finance the project. This means that more than one million euro will be invested to successfully put the region on the map internationally.
